Media & PR — Nationwide

When does a business need media & PR services

Companies typically turn to PR services when launching a new product, raising funds, entering a new market, or facing a crisis on press or social media. A properly written press release helps newsrooms pick up information faster, while a complete media kit (company profile, images, specs) shortens back-and-forth with reporters. For businesses without an in-house PR team, outsourcing single tasks — such as one press release at VND 1.5–8 million — is often cheaper than hiring full-time staff.

Choosing a PR provider that fits your company's scale

Large agencies have wider press networks but charge more, suited for nationwide campaigns or crisis management (VND 15–300 million per case). Freelancers or small agencies work well for single tasks like speechwriting (VND 2.5–25 million per speech) or press releases. Before choosing, review the provider's portfolio of published articles, ask which outlets they can place stories with, and request a detailed quote by line item rather than one vague lump sum.

How booking a media & PR service works on vServe

Businesses post a job request (service type, expected budget, deadline), and providers on vServe send a quote since each job's scope differs — for example, a media kit ranges VND 5–35 million per set depending on how many design items are needed. Once both sides agree on scope and price via chat, the job is confirmed on the platform, with payment and file delivery both logged for reference later.

Press placements in Vietnam: what to know

Placing a PR article on an online newspaper costs VND 5–60 million per article, with wide variation depending on the outlet's traffic and reputation — major national outlets charge more than local sites or small sections. Under current regulations, sponsored articles must be clearly labeled as advertising or sponsored content; businesses should get providers to commit to this in writing to avoid press regulation violations.

Crisis communication: speed determines the outcome

When a crisis breaks on social media or in the press, how a company responds in the first 24–48 hours often determines how far negative information spreads. Crisis communication services (VND 15–300 million per case) typically include drafting official statements, engaging outlets already covering the story, and hour-by-hour monitoring of public sentiment in the early days. Fees vary widely based on crisis scale, number of channels involved, and length of follow-up monitoring.

Ongoing press relations and long-term measurement

For businesses needing regular media presence, ongoing press relations management (VND 8–80 million per month) maintains reporter contacts and proactively pitches stories each month instead of working ad hoc. Alongside this, media monitoring and measurement (VND 3–35 million per month) tracks article volume, sentiment (positive/negative), and reach, helping businesses see concrete results from their PR budget.

Reference price table